The findings and key learnings in this video come from reading a plethora of Old Spice related articles during my internship at Weber Shandwick Chicago. Check some of them out below.
http://www.nytimes.com/2011/03/17/business/media/17viral.html?src=busln
http://mashable.com/2011/03/16/old-spice-imitators/
http://www.forbes.com/2011/03/11/old-spice-snoopy-m-and-m-most-loved-spokescharacters.html
http://www.fastcompany.com/1737010/thank-you-economy-gary-vaynerchuk-old-spice-man
The pictures come from real life.
Brookes May 